Rumble’s Power Users Promote Crypto Scams and AI Slop

TLDR

• Rumble, an alternative video hosting platform founded in 2013, began to grow rapidly in 2020, following a migration of conservative influencers seeking a platform with more lenient content moderation policies. To assess the behavior of its most active users, Open Measures researchers analyzed a full year’s worth of videos uploaded and comments posted on the platform.

• Only one of the 15 accounts that uploaded the most videos that year appeared to be producing original content; others showed signs of automation, shared AI-generated videos, and re-uploaded material originally published by other sources.

• Our researchers found that the URLs that appeared most frequently in comments posted on the first and last day of the analysis period directed Rumble users to suspicious sources and likely scams. 

• The URLs linked most frequently in Rumble comments also revealed the platform was rife with likely scammers. Looking at Oct. 5, 2024 and Oct. 5, 2025 in isolation (the first and last day of our analysis), our researchers found apparent scams targeting Rumble’s content creators as well as financial scams involving cryptocurrency.

Background

Rumble, an alternative video-sharing platform, launched in Canada in 2013 as an alternative to YouTube. In 2020, conservative content creators began migrating their audiences to Rumble in protest of mainstream platforms’ content moderation policies, particularly those related to viral falsehoods about COVID-19 and the legitimacy of that year’s US presidential election.¹

In 2021, conservative venture capitalists including tech billionaire Peter Thiel and current Vice President JD Vance invested in Rumble.² The company has since expanded its operations, acquiring other tech companies and developing its own web hosting and advertising platforms that notably service Truth Social, an alternative microblogging platform launched by President Donald Trump in 2022.³

While the company purports to be politically “neutral,” Rumble has actively recruited far-right social media personalities popular with pro-Trump political audiences, offering many of them lucrative exclusivity deals to broadcast on the platform.⁴ It has also repeatedly recommended videos promoting extreme right-wing conspiracy theories to users under its “Editor’s Picks” tab.⁵

Extremist material is rampant on Rumble; in fact, videos promoting far-right conspiracy theories – like those associated with QAnon – are among the platform’s best-performing uploads.⁶

Methodology

To better understand the activity of Rumble’s most active users, Open Measures researchers used our platform to identify and analyze a full year’s worth of videos and comments posted to the video-sharing platform. 

To identify all Rumble posts in that period, our researchers used a Boolean search string containing a single asterisk — known as a “wildcard” search. After applying data filters in each of our research dashboard’s Timeline, Discover, and Activity tools, we identified and investigated accounts that appeared most often in our Rumble dataset.

Our researchers also examined the first and last days in our analysis window in isolation, both to understand which links appeared most often in Rumble comments on any given day and to assess any notable changes over the course of the year.

Analysis

Our researchers found that Rumble users uploaded at least 4.4 million videos and posted more than 10.7 million comments on the platform between Oct. 5, 2024 and Oct. 5, 2025.

Using the Timeline tool in our dashboard, we observed that the number of videos uploaded per day on Rumble gradually increased throughout the year as the number of daily comments posted progressively decreased. Throughout the year, our researchers also saw that Rumble users posted fewer videos and comments on weekends as well. Our researchers did not observe similar patterns on other alternative video platforms, like BitChute and LBRY.

Caption: Daily number of Rumble videos recorded by Open Measures between Oct. 5, 2024, and Oct. 5, 2025. The number of videos uploaded per day on the platform appears to have gradually increased  over the year analyzed.

Caption: Daily number of Rumble comments recorded by Open Measures between Oct. 5, 2024, and Oct. 5 2025. The number of comments on the platform appears to have declined slightly over the year analyzed.

Rumble’s Most Active Users

Our researchers used the Activity tool in our dashboard to identify the usernames of Rumble accounts that posted the most videos as well as those that posted the most comments between October 2024 and October 2025. With the 15 most active accounts identified in each category, we investigated the accounts in each set.

Over the period analyzed, Rumble’s power users were responsible for significant percentages of all content posted on the platform (both videos and comments). The 15 accounts that uploaded the most videos did so more than 206,000 times in total, about 4.65% of all uploaded videos in our collections from October 2024 to October 2025. Likewise, the 15 accounts that commented most accounted for about 1.65% of all comments on Rumble in our collections in the same period (more than 177,000 in total).

Caption: Upload activity of the 15 Rumble accounts that posted the most videos on Rumble from Oct. 5, 2024, to Oct. 5, 2025. These accounts uploaded more than 200,000 videos in total, about 4.65% of all videos uploaded to the platform during the period we analyzed.

Of the 15 accounts that uploaded the most videos, our researchers found:

• Four accounts were primarily focused on extreme conspiracy theories; each of these had uploaded videos promoting antisemitic tropes and some had shared Holocaust denial content as well.

• Two accounts had uploaded videos that appeared to be created using generative AI. 

• Other accounts showed signs of being automated (uploading at a continuous pace, with formatting errors, etc.), though our researchers could not confirm these suspicions. 

• Five accounts had been deleted or removed from the platform by the time of writing; three of these also appeared to have posted thousands of AI-generated product review videos apparently meant to promote affiliate links to web retailers.

The only account of the 15 mentioned above that appeared to produce original and non-AI-generated content was “RealAmericasVoice,” the official account of a conservative media agency  that carries several podcasts popular with pro-Trump audiences; the other accounts appeared to aggregate material originally produced by other sources, often without proper attribution. RealAmericasVoice also uploaded more videos than any other account on the platform — more than 24,500 in the period we analyzed.

Caption: The 15 Rumble accounts that authored the highest number of comments on the platform in our analysis window. A closer review of the accounts found that most posted messages expressing hatred toward minorities on the platform.

The accounts that commented most frequently on Rumble routinely promoted hatred toward minorities, with many using slurs for minorities in their posts. Many of these accounts exhibited unusual behaviors as well, including posting identical messages hundreds of times, using incorrect or unusual English, and posting at odd hours of the day. These posting patterns could signal potential inauthentic activity, but further investigation would be needed to confirm this.

Apparent Scams

On the first and last day of the time period we analyzed, our researchers used the Activity tool to analyze Rumble comments posted on those days and extract the 10 URLs they included most often. Most of the URLs we identified directed to landing pages that seemed to promote questionable services and apparent scams.

Upon further investigation, our researchers found that many of the accounts leaving comments containing these URLs were targeting other content creators on Rumble, commenting on their videos and promising them engagement boosts in exchange for cash. These comments resembled other well-known scams targeting online influencers, wherein the scammer accepts payment for promotional services before vanishing.⁷

Caption: The 10 URLs that appeared most often in Rumble comments made on Oct. 5, 2024.

On Oct. 5, 2024, our researchers found that top URLs appeared to direct users to apparent scams. Seven of the top 10 directed to user profiles on Telegram similar to cryptocurrency scams found in prior research.⁸

Additionally, two URLs directed to pages promising to boost Rumble creators’ reach and engagement. And another directed to a Telegram account that appeared to be spoofing conservative commentator Benny Johnson. The latter URL appeared in comments encouraging users to chat with the profile to hear about “exciting offers.”

Caption: The 10 URLs that appeared most often in Rumble comments made on Oct. 5, 2025.

On Oct. 5, 2025 — one year later — the top 10 URLs shared in Rumble comments also included questionable sources.  Six of the most shared URLs appeared in comments targeting Rumble creators with promotional service schemes, and another directed users to a Telegram account apparently hawking questionable cryptocurrency investments. Finally, three of the most frequent links that appeared that day directed users to non-malicious sources, including a Rumble podcast host’s Telegram channel and to other videos hosted on the platform.

Conclusion

The most active accounts on Rumble last year flooded the platform with harmful material, and many exhibited unusual or suspicious posting patterns. Researchers found that likely scammers were targeting both Rumble content creators and audiences on the platform interested in conspiracy theories. These issues raise questions about Rumble’s efforts to protect users from harm that are worthy of further research.