April 14, 2025

Case Study: Tracing Andrew Tate Activity on Alt-Tech Platforms

TLDR

Misogynist influencer Andrew Tate has profiles on various alt-tech websites, including Gettr and Rumble.
Despite being banned from nearly every mainstream social media platform as well as a high-profile investigation of Tate for human trafficking, the influencer has maintained a strong online presence.
Following Tate’s ban from YouTube in late 2022, Tate has found a home for his video content on Rumble.
Despite having his X/Twitter access restored, Tate has kept active on alt-tech platforms.

Background

The prolific misogynist influencer Andrew Tate has returned to the US following a multi-year detainment in Romania, the result of a human trafficking investigation in the country.¹

Andrew Tate and his brother Tristan were arrested in Romania in December 2022, after local authorities charged them with rape and human trafficking. The Tate brothers were temporarily restricted from leaving the country, though these restrictions were lifted in February 2025.² As dual US-British citizens, the brothers returned to the US thereafter, though they remain under investigation in Romania.³

Male Supremacist Views

As an influencer, Andrew Tate frequently espouses male supremacist, homophobic, and anti-Semitic opinions. He is hugely influential within the toxic online manosphere.⁴ ⁵

A sampling of follower counts for verified Andrew Tate accounts shows his reach:

Andrew Tate (@Cobratate) X/Twitter: 10.7 million followers
Tate Speech (@TateSpeech) on Rumble: 2.19 million followers
Andrew Tate (@cobratate) on Truth Social: 516,000 followers
Tate Speech (@tatespeech) on Telegram: 436,000 subscribers

As a self-described misogynist, Tate’s content has two main throughlines, both pushing a certain idea of hypermasculinity. The first is male supremacy, which Tate pushes through sexist and patriarchal narratives.

*A post from Andrew Tate on Truth Social on March 22, 2025, sharing xenophobic and male supremacist views.*

Promotion of “Hustle” Culture

The second theme—related to the first—involves hustler culture and financial success. Much of Tate’s content is dedicated to flaunting his lifestyle, and promising a similar lifestyle to those who follow his advice and join his exclusive coaching groups.

*The banner for the Tate Confidential Rumble channel shows the Tate brothers living a lavish and adventurous lifestyle.*

The Tate brothers promote various subscription-model ventures (with names like The Real World) to their followers, promising them financial success and camaraderie through paywalled content and exclusive chats.

*A screenshot of the website promoting The Real World. The website is sleek and includes video testimonials from prior “students.”*

As a result of criminal investigations into the Tate brothers and other controversies, the duo has been deplatformed by multiple mainstream social media platforms, though they remain active on alt-tech platforms. For this piece, we will examine Andrew Tate’s presence on these alt-tech platforms.

Given the many accounts associated with Andrew Tate, Tristan Tate, and their various business ventures, Open Measures researchers decided to narrow our focus to just accounts for Andrew Tate himself, or accounts related to his video content.

Tate on Social Media

Timeline

Andrew Tate’s career as an influencer began on mainstream social media platforms. In 2017, Tate was banned from Twitter,⁶ and in August 2022, he was banned from Instagram, Facebook, TikTok, and YouTube for violating their content policies.⁷

In November 2022, Tate’s Twitter account was reinstated as a result of Elon Musk’s purchase of the platform.⁸ At present, X/Twitter is the only mainstream social media platform where Tate maintains an official, verified account.

Throughout 2022, Tate began to create accounts on alt-tech platforms:

January 4, 2022: @cobratate on Gettr
February 21, 2022: @cobratate on TruthSocial
August 19, 2022: @tatespeech on Rumble
August 19, 2022: @tateconfidential on Rumble
August 21, 2022: @andrewtate on Bitchute

In addition to these accounts, Tate also has a Gab account (@cobratate) created in November 2017, towards the start of his rise to fame following his 2016 appearance on the British reality show Big Brother.⁹ In December 2019, a Telegram channel associated with Tate (@tatespeech) also became active.

Media reporting indicates that in the days following Tate’s ban from major social media platforms, he signed deals with Rumble and Gettr.¹⁰ Rumble is a lightly moderated video streaming platform, while Gettr is a Twitter-esque microblogging platform which is also lightly moderated.

Where is Tate Online Now?

Despite being deplatformed, Tate has maintained his influence through profiles on various alt-tech sites. Open Measures investigated a handful of these accounts. It’s important to bear in mind that Tate was arrested in December 2022 after being deplatformed in August the same year. This undoubtedly had an impact on Tate’s online activities, though it remains difficult to quantify how much his impact and reach may have been affected by his deplatforming.

Microblogging on Gettr

Of the mainstream social media platforms that Tate was banned from, only X/Twitter has reinstated his account (@cobratate). That being said, Tate’s following on the platform appears to be in decline; in the three-week period of our investigation in March and April 2025, Tate lost over 100,000 followers on X.

After Tate signed a deal with Gettr in August 2022, his activity on the site increased dramatically, if unsurprisingly. In August 2022 alone, Tate authored more than 300 posts.

*Monthly posts authored by @cobratate on Gettr from January 1, 2022, to March 26, 2025. To generate this graph we used the “Advanced” search option and searched for* **uinf.username:”cobratate”.**

This high volume of posts was sustained for a few months, before dropping steeply in January 2023. In 2023, Tate posted an average of ~77 times per month on Gettr; through 2024, Tate averaged ~30 posts per month. In the first three months of 2025, that number was ~18 posts per month.

Microblogging on Gab and Truth Social

Tate also has a presence on both Gab and Truth Social. While he created his Truth Social account in February 2022, soon after the site went live, Tate didn’t start posting there until June 2023. From June 2023 through the end of 2023, Tate posted an average of ~78 times per month. In 2024, that number was ~71. For the first three months of 2025, Tate has posted an average of 44 times per month.

*Monthly posts authored by @cobratate on Truth Social from January 1, 2023, to March 26, 2025. To generate this graph we used the “Advanced” search option and searched for* **account.acct:”cobratate”.**

On Gab, Tate was active in fits and starts before becoming regularly active in March 2023. From March 2023 through the end of 2023, Tate posted an average of 58 times per month. In 2024, that number dropped to ~20 posts per month. For the first three months of 2025, that number is 17.

*Monthly posts authored by @cobratate on Gab from January 1, 2023, to March 26, 2025. To generate this graph we used the “Advanced” search option and searched for* **account.acct:”cobratate”.**

Over the years, Tate’s volume of posts on Gettr, Truth Social, and Gab have steadily decreased. He also does not appear to have an obvious preference for one platform over another.

Video Uploads on Rumble and Bitchute

Upon being booted from YouTube in August 2022, Tate set up accounts on the alt-tech video streaming platforms Rumble and Bitchute, signing a deal with Rumble around the same time.

Since then, Tate has displayed a clear preference for Rumble over Bitchute, perhaps a result of the deal that he signed in 2022. While new videos are still uploaded to his verified account on Bitchute, the account has only 1,218 subscribers, and the account details contain out-of-date information.

*Tate’s Bitchute account contains out-of-date information about where to follow the influencer*.

In contrast, Tate’s Rumble account is sleek and well-maintained. Whenever Tate posts a new video, he shares the Rumble link on his other platforms and has never shared a Bitchute link. Thus, Tate drives traffic to his Rumble profile as opposed to his profile on Bitchute.

Video Sharing Activity

To illustrate this, we’ll briefly look at how Tate shares links to his Rumble videos on Gab. Using the Search feature in the Open Measures platform, we can use the “Advanced” option to search for posts by Andrew Tate under the handle @cobratate that include a Rumble link using the following query:

(account.acct:”cobratate”) AND rumble.com*

This search results in many posts from Tate promoting his Rumble videos, a sampling of which are included below:

To get a sense of how regularly Tate shares Rumble videos, we can use the same query in the Open Measures Timeline feature, which creates the following graph:

*Posts by Andrew Tate on Gab that contain Rumble links, from January 2023 through March 2025. Each data point represents posts for one month.*

What we see is Tate consistently sharing Rumble links on Gab. We see this pattern on Truth Social and Gettr as well.

*Posts by Andrew Tate on Gettr that contain Rumble links, from January 2023 through March 2025. Each data point represents posts for one month.*

*Posts by Andrew Tate on Truth Social that contain Rumble links, from January 2023 through March 2025. Each data point represents posts for one month.*

Conclusion

Despite an industry-wide effort by mainstream social media companies to deplatform Tate in August 2022, the influencer has been able to maintain a notable online presence via alt-tech platforms. Tate continues to post regular videos on Rumble that generate hundreds of thousands of views and shares them on Gettr, Gab, and Truth Social. He continues to promote his business ventures, such as The Real World, on these platforms as well, though his activity on these sites has been decreasing over the years.

Tate’s following on alt-tech is no doubt a fraction of what it could be on mainstream social media sites. On X, the only mainstream social media site that has reinstated Tate’s account, he has over 10.7 million followers; on Truth Social, he has just over 500,000 (which is the largest of his accounts on Gab, Gettr, and Truth Social).

This data suggests that deplatforming has impacted Tate’s reach.

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